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Snøhetta designs new urban red carpet for the legendary Croisette in Cannes

Sep 23, 2022

“We are both deeply honored and excited to have been entrusted with the further design of one of the world’s most renowned bay walks,” says Snøhetta’s co-founder Kjetil Trædal Thorsen. Together with local French partner Atelier d’Urbanité Roland Castro and engineering firm WSP, Snøhetta has won the architectural competition for upgrading and modernizing the Boulevard de La Croisette in the Mediterranean city of Cannes.

The winning proposal “Spotlight” aims to refurbish the Croisette, giving back prestige and elegance to this world-famous waterfront promenade. The proposal will support Cannes’ ambition to enhance the Croisette to the status that it deserves.

«The Croisette is the social backbone of Cannes. Its circular shape embraces the bay and creates a series of connections between the public, the city and the sea. Our design is a tribute to the inherent qualities of this iconic waterfront,» Thorsen explains.

Inspired by Art Deco, referencing the palaces of Cannes, Snøhetta aims to respectfully build on the great success of the Croisette, revamping the boulevard, making it greener, more open and accessible as well as providing new amenities and comfort. 

Read full press release and download images here

Snøhetta designs new urban red carpet for the legendary Croisette in Cannes