Snøhetta’s new visual identity and website awarded for sustainable approach

Snøhetta is proud to have been awarded the The Green award in Visuelt, Norway’s largest competition for visual communication, at a ceremony in Oslo 6 June 2024.

The Green honors a project that contributes to a more sustainable world in a concrete and visual way. The award is given to a project that meets the Visuelt award’s professional criteria for outstanding design work while also contributing to the green transition. Professional juries nominate works, and together with an external resource, the foremost environmental contribution is selected across the competition’s many categories.

An excerpt from the jury statement reads:

“The jury wishes to recognize both the sustainable approach that Snøhetta has taken to the entire project and the solutions themselves. When a world-renowned architecture and design firm sets a goal that everything they create should have a sustainable focus, they do not make it easy for themselves. In their architectural projects, Snøhetta has built its own philosophy and approach to green building projects. As the digital field accounts for an increasing share of global climate emissions, it was important for Snøhetta to bring these values into the work on a new identity and website.

(...) The designers describe their approach as “letting the design of the website be guided by limitations.” By actively seeking other ways to communicate than through heavy video and image files, Snøhetta Design has succeeded. With clever use of typography and clean interaction, as well as the developers’ clear focus on writing the cleanest code possible, the website and design feel flexible, innovative, and representative of Snøhetta.”

Visuelt is organised by Grafill, Norwegian Organisation for Visual Communication. 

Our approach to digital sustainability

When we designed our new website, we wanted to challenge ourselves and explore digital sustainability through a number of choices. As a result, is cleaner that 91 % of all web pages globally.