Coming from a family of shoemakers, Faust founder Álvaro Miranda offers tailor-made and handcrafted ready-made shoes. Snøhetta has created a complete visual identity and interior design for the signature boutique in the Oslo Barcode area.
The art of shoemaking has remained practically unchanged for centuries, and Faust aims to continue the cordwainer’s tradition with a contemporary approach while honoring time-tested methods. The artisanship is central in the design concept, striving to create a personalized experience and a customized result.
The interior design and visual identity both have a strong link to shoemaking as a craft, with focus on tactility, quality, and elegance.
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An important reference for the design is Johann Wolfgang von Goethe’s legend of Faust from Renaissance times. The interior elements, including the vaulted shapes, carved patterns, and the material palette, as well as the brand’s typography and color scheme, reference this historical period in which Goethe first penned the manuscript.
The 20 m2 space consists of five custom concrete niches with massive carved wooden doors. The five niches and their vaulted shapes each have their own specific programmatic purpose – the designer’s personal cabinet with tools and materials, a place for sitting, a display niche, and two storage niches.
With large-scaled oiled oak doors with a milled and brushed finish, the design of the cabinetry reflects the handmade details and the tactility of the products being displayed and sold in the shop. The niches reference a historic, almost religious architectural language, giving homage to the thoughtful and quality driven trade of shoemaking.
The concrete niches with their weight and massiveness possess a surreal scale in an otherwise small space, while disappearing into the darkness of the charcoal colored walls.
The custom display typeface was informed by several Faust manuscripts dated back to the 17th century. Hand drawn calligraphy was digitized and carefully reworked for increased legibility and elegance.
“Now I take you into my keeping, a welcome, and silent guest.”