for Holzweiler CPH Fashion Week
Installation and Set Design for Holzweiler’s autumn/winter runway show at Copenhagen Fashion Week 2020. Conceptualized in collaboration with stylist Alexandra Carl and art director Rana Toofanian.
The Holzweiler runway show, dubbed “Our Soil” was unveiled at The Plant, a re-used old A.P. Møller Mærsk plastic sorting factory, just at the outskirts of Christians Harbour in Copenhagen during fashion week.
Moa Nordahl, Alexandra Carl, Rana Toofanian
Generative Holistic Experience
The installation was brought to life by data sonofication systems, creating real-time generative music by translating the impulses of the plants on stage into a direct soundscape. A translation of the plant life on stage and their reaction to the ongoing runway show.
Together with Snøhetta, floral designer Moa Nordahl, installed soil and Nordic plants in the plant box, reflecting the colors of the collection shown on the runway.