Our Soil
for Holzweiler CPH Fashion Week

2019–2020

Interior Architecture, Product Design

Introduction

Installation and Set Design for Holzweiler’s autumn/winter runway show at Copenhagen Fashion Week 2020. Conceptualized in collaboration with stylist Alexandra Carl and art director Rana Toofanian.

The Holzweiler runway show, dubbed “Our Soil” was unveiled at The Plant, a re-used old A.P. Møller Mærsk plastic sorting factory, just at the outskirts of Christians Harbour in Copenhagen during fashion week.

Technical details

Typologies
Installation & Commissions
Status
Completed
Location
Copenhagen, Denmark
Client

Holzweiler

Collaborators

Moa Nordahl, Alexandra Carl, Rana Toofanian

Generative Holistic Experience

The installation was brought to life by data sonofication systems, creating real-time generative music by translating the impulses of the plants on stage into a direct soundscape. A translation of the plant life on stage and their reaction to the ongoing runway show.

Together with Snøhetta, floral designer Moa Nordahl, installed soil and Nordic plants in the plant box, reflecting the colors of the collection shown on the runway.