Moniker CC Vest
A new member to the colorful fashion family
2024
Introduction
Moniker and Snøhetta's fifth collaborative project, a 400-square-metre multi-brand store at the CC Vest shopping centre, builds on the playful concept developed for the first Moniker store in 2020.
Technical details
Colina
The fashion store concept is developed to inspire the customer to to find their own Moniker – a personal nickname and a distinctive style. In the different zones of the store, you can explore the style universes, making a visit to a Moniker store something more than a simple transaction in the predictable confines of a traditional department store.
The new store is, like the first, divided into five departments, each inspired by the character traits of the woman it represents.
Photos: Hinda Fahre
Designed with the hedonistic lifestyle of Peggy Guggenheim in mind, the eccentric zone provides a maximalist and extravagant backdrop to the store.
Grace Jones has inspired the distinct zone, which is characterized by bright colors and geometric shapes.
In Jane Birkin's sensitive zone, there is a romantic, effortless and bohemian atmosphere, combining Parisian chic and British courage.
Hedy Lamar's ambitious room features clothes and accessories for the modern, androgynous and elegant power woman, with an interior that oozes timeless glamour and luxury.
The Curious Zone is the exploratory universe of globetrotter Isabella Bird, and the large combined shelf and room divider that extends throughout the store is a showcase for her adventures and the souvenirs she takes home.
Across all zones, the store is characterized by color, art, geometric shapes and custom-made décor, with a wide range of materials that help to differentiate the different areas from each other. A large, 3D-printed backdrop of recycled plastic characterizes one wall of the store. Above the bed in Peggy Guggenheim's blue bedroom hangs a textile work by the Danish artist Kamilla Rosado.
