Norway’s national parks represent some of the most beautiful areas of the country, and are among the most popular destinations for outdoor activities in a nation of outdoor enthusiasts. The parks safeguard vulnerable and threatened ecosystems while also promoting and facilitating experiences in nature, as well as support local value creation.
Launched in 2015, the brand identity has unified 47 national parks, visitor centers, and national villages and municipalities. With a common strategy and visual language, both brand and visitor management has been simplified
The identity was built on the concept of a portal, both a welcoming entrance and a protective frame. It represents the transition between two dimensions – the traversing between the cultivated and the natural.
(The Norwegian Environment Agency)
Wayfinding & Signage
Web Design & Development
A goal for the unifying visual identity was to facilitate increased knowledge of our precious surroundings, and lower the barriers for visiting. At the same time, increased visits in conservation areas are a dilemma. We therefore focused on creating visual tools for active visitor management, helping to protect vulnerable areas, and guide people through areas that can withstand increased visits.
A clear common identity has been established for all stakeholders, supporting even better protection and increased visits.