Snøhetta designs first store for skincare brand Typology in Paris
Snøhetta has designed the new space for French natural skincare brand Typology of the esteemed department store le Printemps Haussmann, located in the heart of Paris. Typology’s distinct and unique raw aluminum packaging inspired the store's artistic direction.
The 33m2 Snøhetta designed Typology space opened at the end of April and marks a milestone for the brand which recently celebrated its fifth anniversary. The corner space is located on the ground floor of Printemps de la Beauté, surrounded by historic French brands.
Natural Materials
In its five years, Typology has become known for its wide range of high-quality products based on natural ingredients – a philosophy the brand has translated to its packaging through the use of raw aluminum. For the space, Snøhetta has drawn inspiration from the brand's packaging design and incorporating undulations in the metal form at the heart of the space, reminiscent of the way the product wrinkles after use.