113 Spring
An unconventional experiential retail concept for sustainable living
2024–2025
Introduction
113 Spring represents a new typology: a living lab, concept space, and community nexus where the future of luxury, well-being, and longevity can be explored together.
The traditional retail store is redefined through a curated sustainable encounter by balancing thoughtful products with engaging, educative experiences. Designed by Snøhetta, this 3,000-square-foot space is located within a landmarked cast-iron building in the heart of SoHo, an iconic neighborhood known for its advanced architectural technologies from the early 19th Century. 113 Spring continues this tradition of innovation with an experience that is more than just a retail environment—it is a flexible and evolving concept lab where nature inspires living well.
Technical details
113 Spring
113 Spring is a multi-faceted space, featuring a thoughtfully composed series of programs that merge to form a holistic well-being destination with cutting-edge services and experiences, community events, and product discovery. When guests enter, they’ll discover a curated gallery showcasing emerging brands and pioneering collaborators. Guests can reserve a seat at the maker bar to create personalized items or attend hands-on workshops. Located next to the community area, a private room offers transformative services and personalized consultations. A small food and beverage program will spotlight culinary talent through seasonal menus reviewed by experts for optimal nutritional benefits.
The 113 Spring brand identity mirrors the space’s dynamic energy, flowing seamlessly across programs and touchpoints—from digital and print media to the physical environment. A precise graphic grid anchors this flow, providing structure and consistency as the brand evolves.
Snøhetta’s design approach embraces ephemerality and flexibility while paying respect to the SoHo building’s historic context. The interior design employs a minimal footprint philosophy, emphasizing adaptability and evolution over permanence. Some of these flexible features include furniture designed for second-life reuse (like a modular counter that can transform into seating or communal dining), scrim instead of built walls to enclose and reveal program areas, and ambient displays to enhance spatial immersion.
Rather than a conventional retail space, 113 Spring reimagines the store not as a place of consumption, but as a site of engagement, education, and transformation designed to evolve with the needs of tomorrow.
