Holzweiler Showroom
A modern design studio at Lysaker Brygge
2018–2019
Introduction
At Lysaker Brygge, a scenic harbor and business area just outside Oslo, Snøhetta has created a new home for Holzweiler. The brand’s new headquarter was designed as a multifunctional space, accommodating both a showroom and a design studio, as well as offices in which the broader Holzweiler team can work.
Technical details
Holzweiler
The showroom constitutes the largest part of the space, inviting guests to examine upcoming collections that are displayed on site. Mounted on the ceiling is a series of wool curtains that add warmth and an element of surprise to the space.
Accommodating for both work and meetings, the beige felt curtains can be pulled along a ceiling grid to create both larger and more intimate rooms. This way, the curtains provide temporary and ever-evolving backdrops to the collections. The columns and floors are made of grinded concrete giving depth to the existing surfaces.
Irregularly shaped tables made of Norwegian marble adds a sense of cool elegance to the showroom, while curved mirrors pick up the organic shapes of the furniture
To further promote the flexible outline of the space, we designed different types of furniture that can be used in various ways across the showroom.
The shape of the furniture references the curves and fluidity of the human body on which the Holzweiler scarves are worn. The warm woodwork and organic shapes features both large and small curves, and can also be seen in the round oak tables used for meetings and meals.
An undulating furniture series originally designed for the showroom in Paris is used to showcase scarves and shoes.
The design studio, overlooking the showroom through large glass windows, is flooded with natural light and the beautiful views of the fjord. A flexible storage system has been developed with walls made of mirrors and idea boards where the designers put up suggestions for new garments and exchange sketches and ideas. This way, the space promotes both analogue and digital craft and collaborations.
Like a modern-day factory, with its warm yet industrial feel, the showroom creates an environment where ideas can be shared and tested, and where creativity and collaboration can thrive.
Photo: All photos by Calle Huth