Youth Mental Health
Empowering mental health advocacy
2022–2023
Introduction
With courage, openness and equality as their core values, Youth Mental Health Norway works for increased transparency about mental health, prevention of mental disorders and a better mental health service. A central part of their work is to pass on, distribute and communicate experience-based knowledge about mental health by establishing platforms for collaboration between users, relatives, support services and society.
We are proud to have helped the organisation develop a new visual language. The reimagined visual identity aims to reflect the three main values that are embedded in the organisations work, embracing their need for a confident and clear, yet emotional and caring voice.
Technical details
Youth Mental Health Norway deals with a range of different topics within the field of mental health, and their work is directed towards several different target groups. Accordingly, we aimed to create a visual language that was flexible and could adapt to this ever changing landscape. As a response to this, the logo that can exist as both a subtle and discreet signature, or as a bold and confident mark, adapting to the context of usage.
A rich color palette allows for a playful and inclusive expression that can be used across the several different programs of the organisation. The typographic voice is bold yet friendly and characteristic.
Illustrations play a central role in the visual language, and acts as a key element to help Youth Mental Health Norway convey both sensitive and critical themes in a precise and playful manner. To further elaborate on the organisations already established punk-production approach, we developed a framework that allows members of the organisation to create their own illustrations. This approach encourages a visual universe that is ever expanding, as members create their own contributions over time.
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