Polène Hamburg
An architectural reflection of the fashion brand's signature
2024–2025
Introduction
Polène’s first flagship store in Germany is characterized by clean lines, fluid curves, and sculptural folds—reflecting the brand’s well-known approach to crafting elegant leather goods.
The space invites visitors to experience the essence of craftsmanship and the curiosity that defines the Polène universe, elevating the connection between product and space.
Technical details
Polène Paris
All photos: Benoit Florencon
Craftsmanship and curiosity
Rooted in Parisian heritage yet shaped by Hamburg's raw coarseness, the boutique forges a new identity, where elegance and strength converge in dynamic harmony.
Guided by fluid interactions, the design translates the brand's DNA into a spatial language. Smooth, sculpted clay plaster surfaces meet the unpolished strength of metal, wood, and brick, creating a dialogue between refinement and rawness that sparks curiosity and wonder.
Material matters
Material choices are central to the Hamburg boutique, balancing softness with strength. The stone tiles—echoing those found on the city's streets—bring the fabric of Hamburg directly into the store, forging a subtle link between public space and private interior.
Local wood, chosen for its tone and grain, draws inspiration from the region's flora, introducing warmth and familiarity. Together, the material palette establishes a play of contrasts: hard versus soft, polished versus raw, refined versus elemental.
In this balance, the boutique reflects the resilience of Hamburg and the elegance of Polène, translating the city's character into a tactile, spatial experience.
Tactile encounters
The Polène store in Hamburg is designed not only to showcase, but to immerse—where product and place merge in a poetic narrative of beauty, craft, and community.
Tactile encounters with leather reinforce the intimate bond between maker, product, and client—an enduring celebration of artistry at every stage. Custom-designed tables and curated gathering points encourage exploration, conversation, and connection.
The custom furniture is by Simon Stanislawski.
The store features an experimental gallery where the materials can be experienced up close. The section is Polene’s own design.
