Visualizing Growth and Change


Graphic & Digital Design


Property developers Recreate (formerly R8 Property) wanted their new brand identity and website to reflect their high ambitions for innovation in the building industry and approach to make social- and environmental impact. Together with a resourceful and energetic client-team, we developed a flexible visual identity, driven by a powerful, generative and dynamic symbol.

Technical details

Web Design
Sound Design
Motion Design

The identity symbol is based on geometric shapes. It can grow and function both on an illustrative level as a pattern and as icons with both functional and communicative characteristics.

To further challenge and explore different outputs of the Recreate identity, and give the client a fundament for continuous growth and flexibility, we built a generative app to create new and countless visual expressions.