Modulize
Empowering a More Sustainable Future

2022—2023

Graphic & Digital Design

Intro

Modulize is a software company challenging the construction industry to build more sustainably. They are developing an intuitive, web-based, and data-driven platform for optimized offsite manufacturing design, planning, procurement, and delivery.

To translate this process of reciprocality and collaboration between architects, manufacturers, and the industry, we created a dynamic identity to represent the synergies that arise when distinct elements nourish and balance each other.

Technical details

Typologies
Visual Identity, Digital Design
Status
Completed
Client

To take the visual concept of the logo further, we created a modular grid system for drawing illustrations and symbols. These are limited to the 45 degree angels and hard cut shapes of the logo and makes for a distinctive and playful system that works both on a communicative and functional level.

The Modulize brand is primarily a digital one, and with a flexible colour palette that bridges Modulize’s technological POV with the three sectors they target we ensure that it’s recognizable and user-friendly across both digital and analogue surfaces. The typography adds contrast and rhythm with a combination of Diatype and Diatype Semi-Mono.

The icon set makes for a distinctive and playful system that works both on a communicative and functional level, as it can both be used as larger illustrations or as navigation in the digital products.

The icon set is build from a grid system based on the 45 degree angles in the logo symbol. When designing from a set grid, it creates limitations that make for a more distinctive and communicative style to the icons.