Electric boating company Seabird Technologies aims to accelerate the decarbonization of the marine industry with clean energy and innovative tech solutions. Our collaboration intended to encapsulate Seabird’s visionary goals into a comprehensive visual identity, reflecting the brand’s dedication to ocean preservation and pioneering sustainable marine solutions.
Balancing tech and humanity
The new brand identity is a strategic conduit that aligns Seabird’s trajectory with its core values. Embracing oceanic aesthetics interwoven with technological innovation and sustainability, the identity serves as a symbolic representation of the brand’s unwavering dedication to a cleaner, greener future. Each brand element intertwines seamlessly with the others to form a cohesive narrative.
The logo encapsulates the brand’s essence through a minimalist design, capturing the movement and grace of a seabird in flight. The smooth lines evoke a sense of fluidity and elegance, mirroring the motion of electric boats on water, symbolizing the harmony between nature and technology.
GT America Expanded Light and Mono Light, constitutes a balanced blend of modernity and clarity. The Expanded Light variant provides an open and inviting feel, lending a touch of contemporary elegance to the identity. Meanwhile, the Mono Light weight is clean and structured, aligning with a commitment to precision and technological advancement.
The dynamic and flexible layout system adapts seamlessly across various platforms, reflecting the brand’s adaptability and innovation. It maintains consistency while allowing creative flexibility, ensuring a cohesive visual identity across all touchpoints.
A carefully curated color palette harmoniously bridges technology and the environment, evoking a sense of tranquility. It draws inspiration from nature and the seascape, incorporating shades of ocean blue, serene white, and earthy tones.
Visual Texture and Tactility
Captivating renders, imagery and illustrations bridge the gap between innovation and eco-consciousness. The renders intricately showcase the brand’s electric boats, emphasizing their cutting-edge design. Dynamic animations and a custom-made sonic landscape, breathe life into the brand, showcasing the boats’ fluid movement and technological sophistication while fostering engagement and visual storytelling.
The visual and motion design elements are meticulously crafted to evoke a palpable sense of tactility. Each element, whether static or in motion, has been purposefully designed to convey a sense of depth and dimension. We have cultivated a distinct visual texture, granting digital surfaces a tangible quality. This deliberate approach infuses the digital realm with a sensation akin to interacting with physical materials, giving a sense of authentic essence.
The emphasis on visual texture and tactility reflects Seabird’s dedication to merging technological innovation with a human touch, creating an immersive and engaging experience for its users.
With a brand identity firmly grounded in Seabird’s ethos and founder’s vision, the brand’s renewed image becomes a catalyst, propelling Seabird’s mission to the forefront of the maritime industry. More than a mere aesthetic change, this transformation signifies Seabird’s enduring commitment, inviting all to embrace a future where innovation and ecological stewardship converge harmoniously.
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