Snøhetta
⛰

Snø
The World’s Largest Indoor Ski Resort

2017

Graphic & Digital Design

Introduction

In the outskirts of Oslo, Norway, you'll find the world's largest indoor ski resort—Snø. This exceptional destination, driven by the mission to spread the joy of winter sports, caters to both enthusiasts and professionals of downhill skiing, snowboarding, and cross-country skiing throughout the entire year. Recognizing the need for a distinctive identity, the resort entrusted Snøhetta with the task of crafting a visual representation of its ambitious vision.

Technical details

Typologies
Visual Identity, Digital & Creative Tech, Signage & Wayfinding
Status
Completed
Location
Lørenskog, Norway
Client

Skihallen

Animation

Stir

Inspired by the complex, yet simple nature of snow crystals, the identity is molded out of an uncomplicated, repetitive grid. This framework is used to develop pictograms for signage, navigation and communication. Expanding from the center of the grid, the potential grid variations are endless, allowing for exciting combinations. The same concept is applied to the logo, where the letters grow out of the same continuous grid.

The typeface draws inspiration from the well-known signage by The Norwegian Trekking Association, which guides people through the Norwegian nature all around the country. The traditional signage uses a standard neo-grotesque typeface, but milled into wooden signs, the type is given a round finish. The typeface for Snø embraces these curves, making for good, legible type that pairs well with the other identity elements.

The color palette employed is defined by a vibrant blue hue, predominantly paired with white or black elements. Complementing this primary palette is a secondary set of bright colors, introducing added functionality and liveliness to the overall identity. Ranging from a crisp blue to a welcoming yellow, this color scheme strategically alludes to shifts in temperature. It serves practical purposes, including the ability to differentiate warm and cold zones within the resort, such as the cafeteria and the ski slopes. These dynamic color selections emphasize the resort's inherent focus on activity and sports, embedded deep within its DNA.

Contact