In this richly illustrated book, we follow the development of the Norwegian Wine Monopoly over a hundred years, with a wide range of perspectives on the role alcohol has played in Norwegian society. The book takes you on a journey from the prohibition of alcohol and the abstinence movement in the last century, up to today's emphasis on good food - and drinking culture, as well as customer service and public enlightenment.
The purpose of the Norwegian liquor store concept 'Vinmonopolet' was and still is to limit the sale of alcohol and its harmful effects, and has been a central instrument in society's handling of this since the establishment in November 1922.
The books author, Olav Hamran, is employed at the Museum of Cultural History, UiO, and in 2005 defended his dissertation on Norwegian alcohol policy in the interwar period. The book was launched in connection with Vinmonopolet's centenary celebrations on the 30th of November 2022 and is published by Forlaget Press.